Best Selling Bourbon In America

Bourbon is not just a drink; it’s a symbol of American tradition, craftsmanship, and culture. It boasts a rich history that dates back to the early colonial times in the United States, and in recent decades, bourbon has become increasingly popular, both within the U.S. and internationally. In this blog, we’ll dive deeper into the world of bourbon, explore the best-selling bourbons in America, the brands that top the charts, and what makes them so popular.

What is Bourbon?

Bourbon is a type of American whiskey that originates from the state of Kentucky, although it can officially be produced anywhere in the United States. To be labeled as bourbon, it must meet strict regulations. The key requirement is that it must be made from at least 51% corn. It also has to be distilled in new, charred oak barrels and aged for at least two years to be legally called bourbon, although many bourbons are aged for longer to achieve a richer flavor profile.

The name "bourbon" comes from Bourbon County in Kentucky, where the drink was likely first commercially produced in the late 18th century. Since then, bourbon has become an icon of American drinking culture, especially with the growth of the distillery industry in the 19th and 20th centuries.

Popular Bourbon Brands in America

While there are many distilleries across the United States producing bourbon, there are a handful of brands that clearly stand out as the top sellers in the country. These brands not only have a long history but have also built enormous loyalty among consumers who appreciate the quality and taste of their products. Here are some of the most popular bourbons in America:

Jim Beam

Jim Beam is undoubtedly one of the most well-known bourbon brands in the world. Founded in the 18th century, it remains one of the top sellers in America today. It is produced by Beam Suntory, a Japanese-owned company that acquired the distillery in 2014. Jim Beam is known for its consistent quality, accessibility, and broad range of variants.

The flagship bourbon of Jim Beam is "Jim Beam White Label," a smooth and approachable bourbon that’s ideal for both beginners and seasoned drinkers. Jim Beam also offers a variety of other expressions, such as Jim Beam Black, Jim Beam Devil’s Cut, and Jim Beam Double Oak, which offer deeper and more complex flavors.

Why is it popular? Jim Beam offers an affordable yet high-quality bourbon that is available in virtually every bar or liquor store. The brand also has an excellent marketing strategy and has managed to modernize its image while maintaining its rich history.

Buffalo Trace

Buffalo Trace is one of the oldest and most respected distilleries in America. The brand has an extensive portfolio of bourbons, but the Buffalo Trace Bourbon is the standout. This is a premium bourbon with a deep, rich flavor and a remarkable finish. The distillery is known for its innovative approach to bourbon production, using both ancient methods and cutting-edge technology.

Buffalo Trace also produces other popular variants, such as Eagle Rare and Blanton’s, which are highly sought after by collectors and whiskey enthusiasts. These bourbons are often difficult to find and are considered "cult" bourbons.

Why is it popular? Buffalo Trace has earned a reputation for producing high-quality bourbons that are both complex and approachable. The availability of premium offerings like Blanton’s has given the brand a cult following, particularly among more refined whiskey drinkers.

Maker’s Mark

Maker’s Mark is one of the most iconic bourbon brands globally, known for its handcrafted production process and the use of a red wax seal on its bottles. The brand was founded in 1953 by Bill Samuels Sr. and his wife Margie, and it quickly built a devoted following.

Maker’s Mark Bourbon is famous for its smoothness and the rich vanilla and caramel notes that come from the unique production methods. It is made from a corn mash with a higher percentage of wheat than other bourbons, which contributes to its soft flavor profile.

Why is it popular? Maker’s Mark has positioned itself as a premium brand but at an accessible price point. It also has an excellent marketing strategy and is a brand that stands out with its flair and distinctive look. The use of the handmade approach and the iconic appearance has helped keep the brand at the forefront of the bourbon industry.

Wild Turkey

Wild Turkey is another well-known brand recognized for its high-quality bourbons, particularly its higher-proof variants. Wild Turkey 101 is one of the brand’s most popular bourbons and is praised for its bold flavor and character. The distillery also offers premium options such as Wild Turkey Rare Breed and Wild Turkey Longbranch, which are richer and more complex in flavor.

Wild Turkey was originally founded in 1855, and its name comes from the wild turkey hunting tradition in Kentucky. The bourbons from Wild Turkey have a robust profile and are perfect for those who enjoy stronger flavors.

Why is it popular? Wild Turkey owes its popularity to its bold, complex flavors that are loved by serious whiskey drinkers. The brand has positioned itself as a choice for those who want a more powerful and authentic bourbon.

Knob Creek

Knob Creek, a brand under the Jim Beam family, is a premium bourbon that is particularly known for its 9-year aging process. The bourbons from Knob Creek are robust, with a rich flavor profile that combines vanilla, caramel, and oak. Knob Creek also offers variations like Knob Creek Small Batch and Knob Creek Rye, which help the brand stand out in the bourbon scene.

Why is it popular? Knob Creek has established itself as a premium brand with a solid reputation. The availability of 9-year-old bourbons appeals to connoisseurs looking for a more mature and sophisticated taste.

Woodford Reserve

Woodford Reserve is a luxury bourbon often praised for its refined flavor profile. It is produced at a historic distillery dating back to 1812 in Kentucky. Woodford Reserve has a rich taste with notes of dried fruit, spices, and chocolate. The brand also has various expressions, including Woodford Reserve Double Oaked, known for its complex flavor that comes from extra aging in a second, charred oak barrel.

Why is it popular? Woodford Reserve is often considered one of the finest bourbons on the market due to its refined and complex taste. It is often presented as a premium option, perfect for those seeking a luxurious experience.

Why Are These Bourbons So Popular?

There are several reasons why the above bourbons are the best-sellers in America. First, they all have a rich history and strong brand identities, which distinguish them from other brands on the market. Additionally, they’ve refined their flavor profiles to be both approachable for newcomers and complex enough for more experienced whiskey drinkers.

Marketing also plays a significant role. Brands like Maker’s Mark and Jim Beam have massive marketing budgets and know how to position their products effectively. Wild Turkey and Buffalo Trace, on the other hand, have achieved cult status, with highly coveted variants that are often only available during special occasions or in limited batches.

The accessibility of bourbon is another important factor. While premium offerings like Woodford Reserve and Knob Creek fall into the higher price range, many of the best-selling bourbons like Jim Beam and Maker’s Mark are affordable for a wider audience. This makes bourbon a drink that can be enjoyed by a broad spectrum of people, from casual drinkers to serious whiskey aficionados.

The Future of Bourbon in America

Bourbon continues to hold tremendous appeal, both on the American market and globally. The demand for premium and unique bourbons is on the rise, as is the interest in more artisanal production methods. Distilleries are experimenting with new aging methods, barrels, and grain blends to create bourbons that stand out in flavor and character.

The international success of bourbon has also become an important point of growth. With the rise of whiskey enthusiasts around the world, particularly in Asia and Europe, bourbon is increasingly being appreciated alongside Scotch and Irish whiskeys.

In conclusion, bourbon is not just a drink but a cultural force that continues to evolve. The best-selling bourbons in America are a perfect example of this. Each of these brands has its own unique characteristics and offers a broad range of flavors that cater to the preferences of consumers. The success of these bourbons comes not only from their taste but also from the rich history, marketing strategies, and commitment to quality that these brands maintain.